"Blueprint 2017–20 is partially about Brexit: about nationalism and xenophobia and how they play out visually on a local and global stage. It is also about
contemporary image culture, the TV and internet, and the way media images are used—both consciously and unconsciously—to persuade, provoke and influence us."

BREXIT / PROPAGANDA / CONCEPTUAL

BLUEPRINT 2017-20

Norman Behrendt

Blueprint 2017–20 explores how the mass media has influenced political debates and democratic processes during the process of Brexit. Norman Behrendt's photographs of Brexit-related video material examine what sort of imagery is used to influence people by stirring up deep-seated attitudes around national pride, immigration and lack of control. The blue color of the cyanotypes reflects the invisible influence of the European Union on the United Kingdom.

When Norman Behrendt arrived in London from Berlin in August 2017, he set out to document Britain in the period of its transition out of the EU. He crisscrossed the Remain-voting capital and its Brexit-voting outer suburbs by bicycle, foot and public transport. The photographs that he took revealed material traces of class, race, nationality and income disparity that had fed into the referendum’s result, but they did not get under the skin of the issue in the way that he wanted. Abstract and diffuse, the shift in Britain’s sense of itself eluded a traditional documentary approach. At night, Behrendt surfed the internet, making screengrabs from pro- and anti-Brexit videos on mainstream media, YouTube and social media sites. He immersed himself in official political messaging, amateur propaganda and personal video posts, giving equal attention to both sides of the debate.

I am interested in how the mass media contributed to a post-truth political environment. By photographing details of publicly accessible online video content, uploaded on various media channels including newspapers, magazines, Leave and Remain Youtube channels, documentaries and political debates in the UK and EU parliaments, I disassemble the visual layers into their individual parts and thereby scrutinize and recycle these pixelated, transient images. In my presentation I bring these different visual extracts together, rearrange them and thereby form a new narrative.

- Norman Behrendt

OTA bound paperback with coloured edges
304 pages
Duotone offset printing
17 x 25,5 cm

212 photographs
Essay by London-based artist, critic and art historian Lucy Soutter and an appendix featuring crucial texts and speeches about Brexit and EU-UK relations

First edition of 800 copies
ISBN 978-91-984059-4-1
Designed by Janne Riikonen and Norman Behrendt
May 2021


39 €

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A Collector’s edition of Blueprint 2017-20 has been produced in 30 copies, read more here.

In media

British Journal of Photography
Discarded Magazine
C4 Journal

Exhibitions:

Fotobokfestival Oslo 2024: WHAT IF?

The book is part of the following collections:

Berlinische Galerie
Martin Parr Foundation
Moderna Museet / Nationalmuseum Art Library
Musée de l'Elysée Library
Stedelijk Museum Library
Swedish public libraries
Tate Library, main collection